INFORMANT

BROOKLYN, N. Y.

Back-Calling the Big Work

Are All

Your Publishers at It?

How is your campaign of back-calling with the Uncovered booklet on petition signers coming along?

Many petition names were obtained in small towns and rural territory which are difficult to reach at this season of the year. This should not deter us from making personal contact with the people, however. The advantage of making a personal contact with the people by use of the phonograph cannot be overstressed. We have gone beyond the place where we simply leave literature with the people and go on. We are to aid the people of good will in getting an understanding of the issues now imminent, and this can be accomplished only by personal contact, phonograph meetings, and inviting the people to studies where they can discuss the Kingdom truths and ask questions pertaining to these things.

Therefore, even though it entails inconvenience, this contact should be made. It is a vital and necessary feature of the work the Lord is now having done in the earth. Therefore it requires careful planning. Your territory should be laid out with care and consideration. Arrange for the publishers to go first to the cities, towns and main highways that are open at this season of the year. See that these territories are completely worked and the people who signed the petition in these areas provided with the Uncovered booklet and such other literature as they will accept. Then, as the weather improves, expand your activities to include territory that is now inaccessible.

(Continued from page 1, column I) the next day, Saturday the 27th! Consistent with the Memorial, service will be performed by Jehovah’s people.

Saturdays and Sundays

Saturday the period opens. Why not with all-day service? And Sunday is “Easter Sunday”, another religious festival, and to be taken advantage of by every one of the Lord’s people in the warfare of uncovering God’s enemies. During the weekdays of Monday the 29th to Friday the 2d, let witnessing parties be arranged for each day. Plan the work carefully, attending to all details, so all the publishers can be advised at the service meetings and can take part in the service during the week. Let the witnessing parties remain in the field several hours, making a good day of it each time they go out. This will increase the number of hours. In the evenings, let back calls be made, phonograph work be carried on, and real time put in. This international period calls for extra effort. Then the period closes with the week end of Saturday and Sunday the 3d and 4th, two more full days for the Lord’s service.

You remember the corresponding spring testimony period of a year ago, “His Strange Work” testimony period, April 4 to 12, when Riches was released to the public. Jehovah blessed the efforts of his people, and it marked a high point in the warfare between religion and Christianity. Look up your records and find out what your company did then;

Watchtower Studies

Company meetings for study of The Watchtower should be had Sundays, afternoon or evening, as the company may decide. This is published notwithstanding what has heretofore appeared in the Informant, and this is the Society’s policy and recommendation, by direction of the president.

Special Notice

Pioneers and auxiliaries should not take orders from the company publishers for The Watchtoiver, The Golden Age, phonographs, books or anything of this nature and forward them to the Society's office as pioneer orders. Pioneers should confine all their placements to the general public or people of good will, to people not associated with company organizations. All who attend regular company meetings should order their requirements through the company servant or stockkeeper.

Sound Car Equipment

The Society is able to rebuild transcription machines that have been manufactured at 117 Adams Street into sound car equipment. The horn, a powerful loud-speaker and an additional power pack is supplied. We will recondition the transcription machine and make it dual speed, 33 J- and 78-r.p.m., if it is not already that way. Write the Society in regard to adding sound car equipment to your present transcription machine, and the cost of doing the same.

discuss this in your service meetings, and make definite plans so that you can actually increase your time and results during “Faithful Wabkiob” testimony period this year. Jehovah lias led his people a long way during the past year, and we now see so raueh more clearly the opposing forces in the war now on, and our own privileges and responsibilities. With the additional equipment now in our hands, the clearer vision, a greater effort on our part which should be the case with increased enthusiasm, and Jehovah’s rich blessing on our work, “Faithful Warbiob” testimony period should surpass even the previous spring international period in number of publishers and of hours and in literature placed. What are YOU going to do to accomplish this? Set your quota of hours; get in the time. Many will exceed the general quota of ten hours for company publishers, twenty for auxiliaries, and forty for pioneers, for the nine days.

Literature

This is a booklet campaign. The combination to be pushed for this testimony period is six booklets, on a contribution of 25c, which combination will include the two new self-covered booklets, Protection and Uncovered. The four colored-cover booklets to be used may be the following: Angels, What You Need, Supremacy, and Choosing. If any one of these runs short, then others may be substituted. Check over your stock, and order at once all you will need. See that all petition signers get Uncovered, even if they do not take the entire combination. Carry Riches, of course, and place bound books at every opportunity. It is always in order to substitute other than the regular campaign pieces when some of the booklets in the special combination are already had by the people; and this, of course, necessitates the publishers’ carrying a good assortment at all times. In view of the work that will be done during the period with the Uncovered booklet and phonographs,

Use Your Renewal Slip for The Watchtower and

The Golden Age

Individual Subscriptions

There is much time lost at the subscription desks due to the fact that the brethren do not use the renewal slips which they receive in their Watchtower and Golden Age magazines. These slips are always numbered, and if you fill these out properly, instead of writing a letter, and send them in with your remittance, it means that the office here will not have to copy your name and address onto slips for our file. All you need to send to the office is the renewal slip (filled out) and a money order; then no letter need accompany renewals or new subscriptions.

Company servants will greatly help the work of the office if they will send letter listing each individual subscriber and also enclose subscription slip for each individual as well as a money order to cover.

The name of the company servant should appear on each renewal or subscription slip sent in by the company.

no special testimony card is being prepared for the above combination of six booklets.

Territory

The territory should be carefully selected and planned by the company servant and service committee to enable the most effective witness to be given during this period, and will depend measurably on what has been done previously in the current campaign. Generally, thickly settled urban territory or small towns will be most suitable. Work such territory thoroughly, not, of course, confining the work to only those who have signed the petition, but reaching everyone in the area covered.

Sound Equipment

Sound servants, here is work for you to do, in seeing that all of the company sound equipment is kept busy during the period, having the co-operation of all the company publishers in using not only the phonographs, but also the sound cars and transcription machines. The brethren appreciate the importance and value of the use of the phonographs in the witness work now more than ever before, because of the many wonderful experiences they are having in the use of the same, and the clear indication from the Lord as to the propriety and necessity of their use at this time. This is one point particularly stressed in Brother Rutherford’s letter. Complete arrangements for all details of your sound work at your service meetings.

Reports

This testimony period begins March 27. To make it convenient for all to report uniformly, will all follow the following procedure:

End March with the 26th. At that time send in the report for March, including March 1 to 26. Report all work from March 27 to April 30 inclusive on the April report card. On the April card also report the entile testimony period, March 27 to April 4. Also, on your report for the month of April, make your report of the total number attending the Memorial celebration and the number partaking of the emblems.

“The message of the kingdom and the name of Jehovah must be proclaimed to all nations as a witness. Do not concern yourself about who will and who will not die at Armageddon, but concern yourself about your own duty to deliver the message as God commands. The Lord will take care of the results.”

Divisional Campaigns

The dates set aside for divisional activity during 1937 are May 29 and 30 and September 4, 5 and 6—two divisional campaigns.

All divisional servants who have not been notified to the contrary will continue to serve in that capacity during the coming year.

The two divisional campaigns scheduled for 1937 should receive the whole-hearted and enthusiastic support of all the brethren. Points should be chosen where a real witness can be given on both occasions, giving preference, of course, to trouble points where you are receiving opposition from the enemy.

The divisional servant should immediately contact all company servants in his division and receive from them their recommendation of two points or sections to be covered in these campaigns. These recommendations the divisional servant will assemble and carefully consider and submit to the Society the two receiving the most votes. This information should be in the Society’s office by March 15, so that the recommendations may be considered and approved in plenty of time for the first campaign.

Only territory that is assigned to the companies within the division is to be witnessed to. Unassigned territory or pioneer territory should not be worked without special permission.

Coupons

The Premium Department advises that after January 1, 1937, they are not permitted to redeem Borden coupons for cash, but will redeem them for merchandise.

Nestle’s Milk Products, Inc., advised that they would be unable to continue their cash arrangement after the end of the year, namely, December 31, 1936.

We believe they sent forth a letter to this effect to all the brethren who have been sending them labels.

The Year So Far

Below is the table showing the report of the United States and all other territory directly under the Brooklyn office for the first four months of the current fiscal year compared with the same time a year ago. This report should have the attention of every Kingdom publisher.

Make up a similar report for your own company, comparing your work this year with that of a year ago, for the four months of October to January inclusive. See just what your local organization is doing, and, as far as possible, let each publisher consider his own individual activity in the same manner.

The number of bound books is still a little ahead, and that of publishers shows an increase; every other item is less than a year ago. These totals are the results of the efforts of many individuals. Whatever tends to decrease the witness is to be eliminated; those things that increase the witness are to be striven for earnestly. The Lord’s work must now be done. Ask yourself, “Am I in any way responsible for the decrease in time?” Let each company make it a unit responsibility to make up the decrease during the remaining months of the year.

This Year Last Year

1936-37 1935-36 Difference Books 518,348 487,103    31,245

B'klets 3,290,464 5,291,951 *2,001,487 Total 3,808,812 5,779,054 *1,970,242 Av. Pub's 21.179   20,208       971

Hours 1,638,228 1,640,302    *2,074

Obt'rs 1.968.176 2,944,519 *976,343 Sound Attend

ance 2,801,375 3,225,963 *424,588 * Decrease