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    1938_Informant.pdf

    INFORMANT

    JUNE, 1938


    ‘Be not afraid: the battle is God’s.’—2 Chron. 20:15.


    BROOKLYN, N. Y.


    Companions to Advance in “Boldness” Period

    Expect New Peak in Publishers Much Work to Be Done in June


    Three Million Cure, June Objective in United States
    Requires Bold and Untiring Effort

    The “Boldness” Testimony Period, June 4-12, appropriately comes near the climax of the greatest world-wide campaign ever enjoyed by those who love the Lord and are caring for the Kingdom interests. Upon the outcome of the bold effort each one puts forth during this period depends whether or not you will meet your individual and collective quota by June 30. Each one should put forth the greatest effort ever made during any nine-day period, so as to attain our objective of distributing three million Cure booklets during the thirty days of June. We must do this in order to successfully complete the work set before us. Unquestionably, this is the Lord’s time to bring forth the great multitude, and every one of the companions can testify to the awakening of these people of good will. Each one, whether he is in a large or in a small company or is an Isolated publisher, can with boldness freely present to the people this message from Jehovah.

    June 4 begins the “Boldness” Period, and all of June should be dedicated to the Anal siege of the Devil’s crowd with the wonderful provision given us by the Lord, Enemies, Cure, and Consolation. All must work. Everyone who truly loves the Lord will have a part in this special witness. Service committees will see that all have sufficient territory and that all who were out In the field in April, as well as those newly interested since April 1, are given an opportunity to serve in June. Field parties will be arranged daily throughout the “Boldness” Period as well as during the entire month. Every publisher will make it his business to be in the field Saturdays and Sundays. The newly interested not yet publishers for the Kingdom will find “Boldness” Period a favorable time to exercise their trust in the Lord and share in tlie house-to-house witness. With favorable, warm weather and long days, there is every reason and incentive for everyone to get out in the witness work; and that means at least 30,733 publishers. We did this in April and, by the Lord’s grace, we can do still better.

    More Time Required

    For the first time in the United States our quota of 30,000 publishers was exceeded. It is really an occasion for rejoicing. These publishers, however, must put forth a more strenuous effort to keep up with our quota on literature. Remember, the quota for the U. S. A. is seven million booklets and 700,000 bound books in the three months. We should have had well over 1,800,000 booklets by the end of April, but we had only a little more than a million and a half. That means more time and greater effort must be put forth in order to reach this quota. May is complete. We do not know what the report is, but we feel sure it will be necessary to place three million booklets during June. It is necessary that each company publisher reach his quota of 20 bound books, 200 booklets and 3 Consolation subscriptions. If we do this in the United States, with the 30,000 publishers, we shall greatly exceed our quota, having in mind the extra number the pioneers and auxiliaries will distribute.

    Evening Work

    Particularly during “Boldness” Testimony Period, evening work should be stressed. Service committees should pick out some thickly settled territory for this evening service. Arrange to leave Cure at every home. If you do not have enough territory, go over it again, because the people must receive this Cure booklet. In this evening work, make your testimony short. Say something like this: “Have you received your copy of Curef This is your copy. You may contribute one or two pennies, which will cover the cost of printing more of such booklets. Those who cannot contribute are welcome to it free, if you agree to read it.” In this way, in the evenings you will be able to cover considerable territory and in an hour or two leave about 20 or 30 booklets. Where people show exceptional interest, take their names and addresses and call back later with the phonograph, Consolation and Enemies. Those who have not yet started as regular witnesses can try this evening work. Have in mind, however, that on Saturdays and Sundays and other times you will go ahead with the regular testimony : phonograph setup wherever possible, and offer the full combination for a dollar. The above-outlined evening arrangement will help your company to reach its quota by June 30.

    Back Calls

    Those brethren who find interested parties in their regular witness work should be sure to make back calls in the evenings. Back calls have proved a splendid source for Consolation subscriptions. Those companies that are faithfully making back calls are finding that newly interested ones soon show up at their meetings, and this Increases their publishers. Many persons making back calls are now leaving with these interested people 20 or 30 Cure booklets to distribute among their friends. Why not do likewise? This will help the company to reach its quota by June 30. Company publishers should report these placements on their daily report slips. Companies failing to make back calls and report them are not properly caring for the Kingdom interests in their territory.

    Sound Equipment

    The phonographs, sound cars and sound boats were made to ‘talk’. The brethren should see that the sound equipment is kept talking. June is an excellent time to put into fulltime operation all your sound equipment. Keep it busy during “Boldness” Testimony Period. Those operating sound cars should hand out Cure booklets to those interested in listening. This will help to make your quota by June 30.

    My Individual Quota

    If every one of the publishers for the Kingdom reaches his individual quota, the world-wide quota will easily be met. The April report shows that many of the small companies of from 1 to 5 publishers are lagging behind. This is true also of some of the larger companies. Company servants should see that the publishers have ample territory, books, booklets and sample copies of Consolation, and lead them into the field on Saturdays and Sundays and witness as long as possible. Arrange your “Boldness” Testimony Period as outlined above. If each company will do this, then there can be no question as to whether or not you will meet your quota by June 30.

    Each pioneer has the responsibility of placing 1.000 booklets during the three months; and auxiliaries, 500. Are you doing it? Will you reach your quota by the end of June? It is suggested that the pioneers and auxiliaries give keener attention to and make more back calls on the interested ones they meet in the field. Reports show that many pioneers are not making back calls, and are missing a wonderful privilege of service. Try to leave Cure in every home you call on.

    Make Out Your Reports Accurately, Promptly

    Be sure to note the back calls made by the publishers during the month. If you have failed to report your back calls for April and May, include them in your report for June. See that you have a report from every publisher in the field, and include this in your monthly report.

    The campaign is well under way. Two months are gone, and there is much work to be done in June.

    The companions who fought so valiantly in April will, we feel sure, make great advances against the enemy and his organization during June. This campaign has greatly aroused the Devil’s organization, and the message is having a very telling effect. Remember your part in the world-wide quota, and if you make your quota the world-wide quota will be made. Make it by June 30.

    Leave “Cure” with People

    We Have Millions More to Place

    The reports for April show that we are lagging somewhat in the placements of Cure. This is a most important message, and above everything else we should strive to leave a Cure booklet with every person we meet. If you present the special offer first, and the person declines to take it, don't forget to leave a CURE booklet. It isn’t necessary to do a lot of explaining. If one hesitates to contribute even a penny or two, then offer it free if he promises to read it. From reports we find that some publishers will place 40 or 50 of these booklets in three or four hours of work, whereas others will place only 7 or 8. In your service meetings, find out how those who are placing the larger number do it, then let everyone try to improve his own methods. Of course, in territory where many phonograph setups can be made not so many Cure booklets will be placed per hour, but the proportion of booklets left to the number of people you call on will be the same. In other words, if a publisher is calling on 40 or 50 homes and leaves only 7 or 8 Cure booklets, then something is wrong. In order to reach our quota of 7,000,000 Cure booklets for the United States, it means that at least every third home should receive a booklet. Some companies have set a special quota of 100 Cure per publisher for the month of June. Good idea.

    Of course, we don’t want to let up on our efforts to place Enemies and take Consolation subscriptions. Many people already have some of our literature and will show interest. When you meet these, put forth an extra effort to get a subscription and leave a book. But when people will not give you much time to explain the special offer, and you see they are about to dismiss you, hand them the Cure booklet, and tell them it will explain more in detail why you have called.

    Cure in Foreign Languages

    The Cure booklet is in stock in the following foreign languages, and can be had when ordered during June; Bohemian, French, German, Greek, Hungarian, Polish, Portuguese, Slovak, Spanish, Ukrainian. The others are out of stock.

    Greatest Witness of All Time Given in April


    Over 30,000 Publishers Sing Praises


    Cure, Enemies and Consolation Going Well

    The figures appearing on the accompanying table tell the story of the “Companions” Testimony Period and the activity of the month of April much more eloquently than anything we can say.

    The brethren throughout the country did an excellent job. They just took off their coats and went to work. We started off fully expecting to attain the 30,000 publishers mark for the month. We are glad to report we have exceeded it by over 700. This is the Lord’s doing. There were 30,733 different publishers who tasted the joy of service In April. This was 6,727 over the same period of last year. Let everyone who enjoyed this great privilege determine, by the Lord’s grace, to enjoy similar blessings each month from now on.

    The month of lune is here, with its “Boldness” Testimony Period. What will our publishers register-31,000 publishers? If we can have 30,733 out in April, there should be no difficulty in having over 31,000 out during the month of June. Those who are really the Lord’s joyfully respond. The Lord says they are willing in the day of his power.

    A brief analysis of the above figures, and comparison thereof with the quota, is interesting:

    The booklet Cure: The quota up to May 1 was 1,856.000 copies. We actually placed 1,553,317. That leaves us running about 302,600 behind our quota. That means that In order to keep up with our quota in this country we shall have to put forth even

    Good News from Officials

    Not all city officials are like those of Griffin, Georgia, who ruled that Jehovah’s witnesses must submit the divinely ordained work of preaching the gospel to the requirements of their local ordinances, or the witness work be suppressed.

    Upon receipt of a copy of the Supreme Court decision in the case of Alma Lovell us. The City of Griffin, together with a copy of Cure, and letter of transmittal, the Chief Inspector of Police of a city in New York State advised:

    “I assure you that this Department has always treated your organization with every respect when in our city, and will continue to do so. Assuring you of our co-operation at all times ...”

    In Florida, where some of the officials have taken entirely too much authority upon themselves in regulating the preaching of the gospel, a mayor states:

    “I wish to thank you for the wonderful little booklet you sent me. I enjoyed very much reading this little booklet. I am personally wishing you every success In your undertaking. We are sorely in need of a plan, whereby we can adjust our personal and National troubles. I have discussed the ordinance this city has with the police department and I think they fully understand what the Supreme Court said. Hoping you do not have any more trouble and wishing for you and your co-workers all good wishes for your success and happiness ...”

    But it will take boldness during the June campaign. Not all officials are like the above - mentioned. We have the message. It is the truth. The people must be told.

    a greater effort than we have up to the present. In another section of the Informant the recommendation is made that special arrangements be made for evening work, setting aside about three evenings a week, from 6 to 9, during which all publishers who can possibly do so are to go out w’ith Cure alone. This booklet has gotten under the hide of the enemy from coast to coast, and throughout the wide world, for that matter, more effectively than any other one booklet we have distributed to date.

    Bound books: Our quota to May 1, 185,600. We placed 160,329, leaving us 25,271 behind. What are we going to do about this? Watch our presentation. When the prospect can not or will not take the dollar combination, do not drop immediately to the booklet offer; present the bound book and booklet on a contribution of 25e. Do this consistently and regularly and we shall bring up our placement of bound books to the quota requirements, we are confident. Then, when they cannot take the bound-book combination, leave them the booklet on any eontribu-

    Special Campaign Beginning April, Compared with April of Last Year “Companions” April April


    Books Booklets

    Period

    67,145

    806,471

    1938

    160,329

    1,553,317

    1937

    92,541

    1,489,435

    Increase

    67,788

    63,882

    Total Literature

    873,616

    1,713,646

    1,581,976

    131,670

    Special Pioneers

    220

    234

    234

    Regular Pioneers

    1,591

    1,689

    1,835

    146—

    Auxiliaries

    621

    700

    777

    77—

    Company Publishers

    24,353

    28,110

    21,394

    6,716


    Total Publishers 26,785

    30,733

    24,006

    6,727

    Hours             335,045

    630,988

    541,397

    89,591

    Obtainers          720,393

    1,330,732

    1,006,627

    324,105

    Back Calls

    28,450

    No record

    28,450

    Attendance         568,504

    Consolation

    1,247,179

    1,104,353

    142,826

    Subscriptions Memorial—Attending Memorial—Partaking

    15,233

    *33,511

    *16,908

    No record 36,285 24,308

    15,233

    * 1938 Memorial figures are incomplete.


    For the First Time, 30,000 Publishers Jehovah’s Blessing on Effort


    How About Booklet Quota?

    Ever since the Columbus convention we have been talking 30,000 publishers for the United States. There wrere that many individuals and more on the Watch tower list. Well over 30,000 copies of the Informant were sent out monthly to the publishers, but never had 30,000 publishers reported. More than 30,000 individuals attended the weekly studies throughout the country, but there -were never 30,000 in the field. Jehovah in his due time brings together the multitude and shows to them their privilege of service, and during “Companions” Testimony Period, which began this grand fight against the Devil’s crowd, more than 30,000 publishers engaged in the field work for the first time. In the United States alone there were exactly 30,455 reporting. In addition to this there were 278 other publishers in outlying countries that regularly report to the Brooklyn office; and this brings the grand total to 30,733.

    What are these 30,000 publishers going to do in June? What are these going to do about their individual tion they can offer, or free if they are unable to contribute.

    Subscriptions: We are all anxious about this, we know. Our quota up to May 1 was 18,555. Our placements, counting those that were actually in the office and which had gone through for filing, 15,223. That leaves us about 3,300 short. However, we are confident that with the subscriptions in the mail that had been taken prior to April 30, and those in the office that were in the mall being opened, and those going through for filing, they will more than cover this number; so we are confident there were well over 18,555 subscriptions taken prior to April 30.

    It is a grand and joyful campaign. The Lord’s blessing is manifest on every feature of it. Let’s keep it up. Here is what we have to do on Cure alone. From April 9 to June 30 there are 83 days. To put out 7,000,000 Cure, that means almost 85,000 booklets every day of the campaign. Our quota for April was 1,856,000 Cure; for May, 31 days, 2,614,000 Cure; and for June, 2,530,000 Cure. For the 83 days, 7,000,000. Increase your efforts in June, and this part of the work will be done and a mighty witness will be given in the United States.

    quota, especially booklets? The Cure booklet contains a message that must be placed in the hands of the people. The people must be able to take advantage of the knowledge contained therein, and before June 30 they must have an opportunity to take advantage of the special oiter on the back page. So it means that we must place our quota of 7,000,000 Cure booklets in the hands of the people during April, May and June. It can be done if each one will follow out the quota set.

    234 S.P. x 1,000 cu = 234,000 1,689 P. x 1,000 cu = 1,689,000

    700 A. x 500 cu =  350,000

    27,832 C.P. x 200 cu = 5,566,400 278 P.O.C. x 200 cu =   55,600

    30,733 Publishers        = 7,895,000

    S.P., Special pioneers; P., Pioneers; A., Auxiliaries; C.P., Company publishers; P.O.C., Publishers In outlying countries.

    Can we reach our quota of 7,000,000 Cure booklets by the end of June? The answer to that question will be in your June report.

    Consolation Subscriptions

    The large number of subscriptions received surely indicates Jehovah’s blessing on this new feature of our work. The Kingdom publishers have responded with the zeal peculiar to the Lord’s house. With the experience gained, let us all now enthusiastically push this work during the remainder of the campaign.

    You have often wished that your personal friends and relatives would take an interest in the truth. Take advantage of this opportunity to place in their hands a subscription for Consolation, which may result in your realizing your wish. In addition to securing subscriptions in the field, the sisters can contact the butcher, ice man, grocer, bill collector; in fact, all who call at the house. The brothers should make it a point to see their business associates, such as cashier at the bank, attorney, insurance agent, doctor, etc. All these are good prospects No opportunity should be overlooked to place Consolation, Enemies and Cure in their hands. One publisher left subscription slips with one of his business friends and asked him to contact the members of the firm, with the result that seven subscriptions were obtained.

    Every good-will name in the company files should be taken and contact made before the end of the period. All these should be getting this “Consolation back call” from Brooklyn every two weeks, and this direct link with the organization will work wonders in enabling them to see the issue in its proper light and take their stand on the Lord’s side.

    A few pointers: Properly mark subscription slip as to “new” or “renewal” ; always send in slip, not just transmittal sheet; send in subscriptions for Consolation in only the languages In which it is printed, and state the language. This offer does not apply to renewals or to The Watchtoicer.

    Subscriptions are coming in fine. By the 18th of May we had 33,667 new subscriptions.

    Early Reports for April


    Books

    Bklts.

    Pubs.

    England

    35,973

    622,615

    5,593

    Canada

    15,237

    148,952

    3,975

    Mexico

    2,936

    34,117

    380

    Jamaica

    1,921

    9,398

    481

    India and

    Ceylon

    1,067

    7,590

    301

    N. Europe

    (Period)

    3,436

    297,272

    3,669

    U. S. A.

    160,329

    1,553,317

    30,733

    220,899 2,673,261 45,132

    Total publishers in same countries one year ago 35,972


    Some Comments from Other Countries Mexico

    “Booklets especially are going out fast. Some friends have been stoned, their books burned, a phonograph stolen. Priests are mad, but the fight goes on joyfully and actively.”

    England

    “Grandest of reports for the British field. Forward movement with the sword of the spirit (Cure, Enemies and Consolation) has stunned religionists in this land.”

    Canada

    “Greatest nine - day period and month we have ever had in Canada. 1,028 more publishers than our highest figure last year. This evidence of ‘great multitude’ with us is thrilling.”

    India

    “Punjab Indians very enthusiastic. In one village 130 met for Memorial (12 partook) and when missionaries turned up on Easter Sunday to hold ‘Communion’ the people told them to go away, as they were not wanted.”