The Four-Month Campaign in United States

A Mighty Witness Was Given

We are submitting in this Informant a summary of the activity in the United States alone for the fourmonth campaign, for your careful consideration. There are some points that show up very favorably; others that do not show up as well as we had anticipated.

Books                      435,759

Booklets                   5,228,013

Total literature         5,663,772

Peak of publishers          38,835

Hours                    2,931,031

New subscriptions           93,111

Attendance                4,303,848

Back-calls                   519,373

The response for additional publishers was excellent, reaching a peak of 38,835 in April, well over the fifteen percent that we set as our quota. In fact, this proves that our new quota of 40,000 publishers will be attained ere long.

The Watchtoicer subscriptions showed up excellently, too. The total of subscriptions in the office for the United States and foreign countries is now over 120.000. Splendid I

It was in the bound books and booklets that we fell below our quota, though the results reached were unquestionably good. Yet, with the United States enjoying by far the most favorable conditions for freely spreading the Kingdom message, it was hoped that we could place 75 percent of the world-wide quota. Instead, we were able to place but 43| percent of the booklet quota and 43J percent of the bound book quota.

The splendid work that was done during April Indicates we might have reached our quota of books and

General Information

Pioneers should always remit for Watchtower and Consolation new and renewal subscriptions, whether the subscriptions are for six months or for a longer period.

1939 Calendar is out of stock; do not order.

Fascism or Freedom booklets are now available in Finnish, French, German, Norwegian, Portuguese, and Swedish.

Face the Facts booklets are now available in Polish.

With this Informant there is being mailed the new Cost List. As soon as received make the following corrections: Model Study booklets, English and foreign, should be shown as FIVE CENTS per copy, instead of 3lc as indicated in Cost List. Under Japanese, page 17, bound books should be the same as for any other foreign language.

Electric Flasher Signs

The electric flasher signs may be used to advertise your local headquarters. Many times those invited to attend Watchtower or service meetings have difficulty in locating the hall or home. Have the sign in a conspicuous place, where all can see it.

Additionally, these may be used at zone assemblies to assist the out-of-town publishers to locate the meeting place.

While they last—two for 50c. Order through company servant.

Placards Used in Information Marches The Society has been furnishing a packet of 20 large placards and 6 small placards for 50c. The shipping of these is more expensive than anticipated, and therefore it is necessary, in order to cover the cost, to raise the charge on each packet. Henceforth a packet of Placards for Information Marches will be 65c. booklets if we had shown the same zeal and enthusiasm throughout the four months as we did in April. The ‘expectancy’ of being able to make up the three months’ deficit in April did not materialize. This should be a lesson which all of the brethren should learn: that the Lord is directing his organization from his temple and when he calls upon his people to enter into or participate in a campaign the work should be taken very seriously and each one from the very beginning should push the campaign with all his strength and time instead of merely doing so near its close.

Taken as a whole, however, the Watchtower Campaign resulted in a mighty witness throughout the earth to the glory of the Lord, and one that all of the Lord’s people are truly grateful to him for having some part in.

The month of May was an extension of the Watchtower Campaign, but not included in the above totals. June and July will be booklet months and will enable the brethren to put out all of their remaining copies of Face the Facts and Fascism or Freedom. Plan your work now, and have in mind that last June over 3J million pieces of literature were distributed. There is much work to be done that by the Lord’s grace can be accomplished, especially now that we are nearing 40,000 publishers in the field. Have in mind the 60-hour quota for publishers and strive to attain that. Try to put out 100 booklets during June. Always have in mind seeking first the Kingdom and its righteousness. We have been richly blessed in the Watchtower Campaign and look forward now to the fight ahead and the work to be done.

(Continued from page 1, column 8) and place more literature. Let us all utilize this manner of service more and really go after our 60 hours.

Work in your “folder” distribution and “information marches” on definite schedule arranged by company servants. Each company servant and his assistants should plan every feature of the work very carefully. Plan ; put in the time; work according to instructions—and the results are assured.

Three and a half million pieces of literature in addition to attending and advertising the greatest convention of all time. IT CAN BE DONE.

Pioneers should do their share in this campaign. Those who feel they should present a combination on a dollar contribution should include seven booklets in each one. In fact, seven booklets should be included in all combinations, or even fourteen booklets with two bound books. Let us all pull together for the greatest witness to date. Surely, it means more work, but we must work more to get those 60 hours in the field. We don’t read of any murmuring on the part of typical Israel when Joshua told them they had to go around Jericho seven times on the seventh day. That meant more work, greater privileges, and more joy. The true Israel of God will never murmur at that.

New Watchtower Subscriptions to date, world-wide

Reported May 29 by

Brooklyn Office 113,864

Berne Office          2,490

No. European Office 3,663

Total to date 120,017

—Don't Forget Subscription*—

Keep Pushing Booklets

40,000 Publishers?

All during June (“New Earth” Testimony Period) the special combination of four colored-cover and three self-covered booklets are being placed on a contribution of 25c, as previously outlined in May Extra Informant, which see for detailed instructions. As most of the publishers will be attending one of the conventions, using time traveling to and from such that would ordinar-i ily be spent in placing this combina-J tion, this offer will be continued throughout July, so as to allow adequate time in which to cover as much of our territory as possible.

Many companies have written us that they had large quantities of certain booklets in stock, and so advantage should be taken of this twomonth period to clean out this old stock of booklets, as well as to see that all Face the Facts, and any Cure still on hand, are disposed of. The company servant and the stockkeeper should make up 7-booklet combinations with this in mind, and

Information Marches

Dispense with Old Title

Many inquiries come from publishers throughout the country relative to what have been designated as “sandwich-sign parades”. They ask, Shall we secure a permit for such work? Shall we march without a permit? Is it necessary to secure a permit to carry placards and signs?

In the first place, it would seem advisable to correct the phraseology of this line of Kingdom activity. The term “sandwich-sign parade” is a misnomer. It does not accurately identify the particular witnessing work thus carried on. Tn fact, this language cheapens and makes the work appear degrading. When the publishers go forth carrying a message upon a placard they are not engaged in a parade. A group of publishers walking in single file, fifteen to twenty feet apart from one another, carrying signs or placards, and thus moving upon the sidewalk in such manner as not to interfere with other traffic, does not constitute a “parade”.

The signs they carry convey information to any and every one, just as the Israelites’ march around Jericho conveyed by action or sign a communication or message, to wit, (1) that the forces of Jehovah God were at hand ready to take action in the interest of the people of good

Bookmarks

Place One

in Every Bound Book

The Society is inaugurating another feature to aid in finding the people of good will and directing them to your company studies. This feature is a bookmark, attractively printed in two colors on material of good quality. One side of the bookmark reads thus: "Dear Reader, Have you a QUESTION? Get it answered at your neighborhood study meeting. Or write WATCHTOWER and a visitor will explain. Our only purpose is to aid people of good will to come to better understand God’s purposes.” On the other side there is room in which to print the name of your local hall, its address, and the time of your various meetings. The Society will do the printing of these bookmarks on your order. When ordering, use Special Order Blank enclosed.

all publishers should co-operate in getting these out. The same should be true with respect to the foreign-language booklets. Throughout July the pioneers may continue, as during June, to draw on company stock, the company servant sending in Transfer of Stock (signed by himself and the pioneer) at the end of this booklet campaign.

All eyes are focused on June 23-25; and the convention will, no doubt, be the occasion for many to participate for the first time in the service of our Master. The convention will likewise be a stimulus to all to be out in the field as Kingdom publishers during July, taking the message of God’s kingdom to others of good will.

The marvelous new high peak of publishers, noted elsewhere in this Informant, will spur all on to a special effort to encourage all who are associated with the local organizations. or being called on in isolated territory by pioneers, to engage in the field work, with our eye on our goal Of FORTY THOUSAND PUBLISHERS this fiscal year!

will within the city; and (2) that destruction was impending for the hostile-minded ones within the city.

“March” relates to a dignified forward movement. Why not always use the term “march” instead of the undesirable term “parade”, which undesirable term is embodied in prohibitive ordinances? This marching is done with a message on record, that is, in printed or permanent form—for the eye, as distinguished from the spoken message, for the eab. The message thus “on record” conveys information to passers-by that is of value to them. Therefore it seems that the term “information sign” is much more in harmony with the dignified nature of this activity than the term “sandwich sign”. Dispense with the term “sandwich-sign parade” and in place thereof use the term “information march".

Shall we secure permits or licenses to engage in such a march? The United States Supreme Court decision of Lovell v. City of Griffin upholds the right to disseminate information and opinion, unhampered by license restrictions. Jehovah’s Kingdom publishers are disseminating information concerning meetings and other matters when they go forth in such a march; and no municipality has the right or authority to hamper such march by means of a license restriction. Therefore it is unnecessary to apply for a permit. If arrests occur, the issues should be contested in court along lines stated in the “Order of Trial”.

The publishers will readily appreciate the value of this new feature. The obtainer of a bound book with one of these bookmarks inserted will always have in a convenient place the name and address of your local hall and know where he can find the answers to various questions that arise in his mind as he reads.

Orders for these bookmarks can be placed immediately. The Society will furnish them at the following rates:

In lots of 1,000 or more, $2.00 per thousand;

500 bookmarks, $1.25;

250 bookmarks, $.75.

No orders smaller than 250 will be accepted. Remittance must accompany orders. The above rates merely cover the cost of material, printing and shipping. To have similar bookmarks printed locally would cost the company $3.00 or $4.00 a thousand.

Leave a bookmark with every bound book you place.