April 1998

For United States of America

Vol. 41, No. 4

• ¹ By our ministry we demonstrate our obedience to the two greatest commandments. (Matt. 22:37-39) Our love for Jehovah motivates us to speak positively about him. Our love for our neighbors moves us to encourage them to seek knowledge of God’s will and purposes so that, like us, they can come to love Jehovah and put themselves in line for the prize of everlasting life. So, then, by our ministry we honor Jehovah’s name and share the priceless Kingdom hope with our neighbors. Yes, our ministry is an expression of true love for God and for man.

• ² Our love impels us to speak to all kinds of people in all kinds of settings. (1 Cor. 9:21-23) To illustrate: Aboard an airplane, a Christian elder sat beside a Roman Catholic priest. The elder drew the priest out by asking a few tactful questions and then directed the discussion toward the Kingdom. By the time the priest got off the plane, he had accepted two of our books. What a fine outcome for the elder’s expression of true love for his neighbor!

• ³ True Love Motivates Us to Preach: Those who engage in the auxiliary and full-time pioneer work certainly are expressing true love for God and for neighbor. Pioneers are constantly sacrificing their time and energy to help others spiritually. What motivates them to do this? One pioneer said: “I know that love is a fruit of God’s spirit. So without it, I wouldn’t be in the truth at all, not to mention succeeding as a pioneer. Love makes me people conscious, aware of their needs, and I appreciate that people respond to love.” Jesus demonstrated such love for people. Once when he and his weary disciples were going somewhere to “rest up a bit,” the crowds got there ahead of them. What did Jesus do? “Moved with pity for them,” he set his personal needs aside in order “to teach them many things.”—Mark 6:30-34.

• ⁴ Even when people reject the good news that we offer, we experience an inner joy, knowing that moved by love, we have done our best to help them gain salvation. When all of us are ultimately judged by Christ, we will be very happy that we demonstrated true love by ‘fully accomplishing our ministry.’—2 Tim. 4:5.

  
  
  

• ¹ Meeting together has always been vital for Jehovah’s people. The Israelites had the temple and their synagogues as centers for true worship, divine education, and joyful association. Similarly, the early Christians did not forsake gathering together. As pressures and trials increase in these critical last days, we too need the spiritual strengthening that our congregation meetings provide—and we need it “all the more so.” (Heb. 10:25) Note three reasons why we attend meetings.

• ² For the Association: The Scriptures admonish us to “keep comforting one another and building one another up.” (1 Thess. 5:11) Godly association fills our minds with good thoughts and motivates us to do good works. But if we isolate ourselves, we are apt to entertain foolish, selfish, or even immoral ideas.—Prov. 18:1.

• ³ For the Instruction: Christian meetings .provide a continual program of Bible instruction designed to keep the love of God alive in our hearts. They give practical direction in applying “all the counsel of God.” (Acts 20:27) Meetings train us in the art of preaching and teaching the good news, skills that are needed all the more so now to experience the unspeakable joy of finding and assisting those who will accept Bible truth.

• ⁴ For the Protection: In this wicked world, the congregation is a real spiritual refuge—a haven of peace and love. When we are in attendance at congregation meetings, God’s holy spirit has a powerful influence on us, producing the fruitage of “love, joy, peace, long-suffering, kindness, goodness, faith, mildness, self-control.” (Gal. 5:22, 23) Meetings fortify us to stand firm and solid in the faith. They equip us to be prepared for the trials ahead.

• ⁵ By regular meeting attendance, we experience what the psalmist described, as recorded at Psalm 133:1, 3: “Look! How good and how pleasant it is for brothers to dwell together in unity!” Wherever God’s people serve and meet together today, “there Jehovah commanded the blessing to be, even life to time indefinite.”

Service Meetings for

Week Starting April 6

Song 27

io mlns Local announcements. Selected Announcements from Our Kingdom Ministry. Remind everyone of the place and time for the Memorial observance on Saturday, April 11. Theocratic News.

15 min: “Our Ministry—An Expression of True Love.” Questions and answers. Include brief comments on February 1, 1987, Watchtower, pages 16-17, paragraphs 3-7. 20 mln: “Magazines Announce the Kingdom.” Elder considers article with a panel of three or four publishers who are effective in placing magazines. Discuss the appealing features of the current journals, suggesting ways these points can be worked into our presentations. Consider how magazine distribution could be increased in the local territory. Using the current issues, point to articles that stir interest, such as those that concern social, family, or community problems. Have two or three brief presentations demonstrated. Each time, mention the matter of donations for the worldwide work.

Song 205 and concluding prayer.

Week Starting April 13

Song 90

10 mln: Local announcements. Accounts report.

15 mln: Local needs.

20 min: “Attend Meetings ‘All the More So.’” Questions and answers. As time permits, review admonition found in Our Ministry book, pages 64-5. Give warm commendation to all who regularly attend meetings.

Song 119 and concluding prayer.

Week Starting April 20

Song 5

10 mln: Local announcements. Explain that it is not too late to submit an application for auxiliary pioneering in May.

io mln: Question Box. A talk by an elder who kindly points out specific ways that improvement can be made locally.

25 mln: “Wanted—More Bible Studies.” Talk and audience discussion conducted by the service overseer. Review the Bible study activity locally. Give commendation where congregation has done well. Point out what more can be done in starting and conducting Bible studies, including family studies. Illustrate paragraph 5 by Interviewing a parent who does well in conducting a family study. Read paragraph 8, and emphasize the eight listed points. Explain paragraph 13 by inviting a publisher who is effective in conducting studies to relate how it is possible to cover material without unnecessary delay. Include a well-chosen experience that shows how good results have been achieved locally.

Song 109 and concluding prayer.

Week Starting April 27

Song 100

12 mln: Local announcements. Announce the names of those who will auxiliary pioneer in May. Outline the additional arrangements that are being made locally for meetings for service. Relate some helpful suggestions for preparing presentations that feature the current magazines.—See October 1996 Our Kingdom Ministry, page 8.

15 mln: How Christian Shepherds Serve You. A talk by an elder, based on March 15,1996, Watchtower, pages 24-7.

18 mln: Keep a Positive Attitude When Preaching in Frequently Worked Territory. An elder discusses this need with two or three publishers who have become discouraged because of minimal response in territory that is worked repeatedly. He reviews with them the July 15, 1988, Watchtower, pages 16-19, paragraphs 4-14. They talk optimistically about ways to apply these suggestions locally.

Song 191 and concluding prayer.

Benin: There were 5,331 publishers reporting in November, and that was the 59th consecutive publisher peak.

Cyprus: A 2-percent increase during November brought a new peak of 1,758 publishers. There was also a new peak in regular pioneers, with 136 reporting.

India: Fine progress in the preaching work was seen in November when 18,077 publishers reported field service. This was the 39th consecutive peak.

Liberia: An all-time peak of 2,120 publishers reported field service in November.

Solomon Islands: A new publisher peak was reached, with 1,393 reporting in November.

Taiwan: The average number of publishers so far this service year is 3,516, and that represents an increase of 6 percent over last year.

Congregation book Study

Schedule for congregation studies in the book The Secret of Family Happiness.

• To or from subheading.

* To or from second subheading.

0 1998 Watch Tower Bible and Tract Society of Pennsylvania. All rights reserved. Our Kingdom Ministry (ISSN 1067-7259) Is published monthly by Watchtower Bible and Tract Society of New Ybrk. Inc., and International Bible Students Association. 25 Columbia Heights. Brooklyn. NY 11201-2483. Periodicals Postage Paid at Brooklyn. NY. and at additional mailing offices POSTMASTER: Send address changes to Our Kingdom Ministry, c/o Watchtower. 25 Columbia Heights. Brooklyn. NY 11201-2483.                     Printed In U.SA

• ¹ Jehovah God is blessing his earthly organization with continued growth. Last service year, 375,923 were baptized worldwide—an average of over 1,000 new disciples each dav. or about 43 every hour¹- Despite the decades of hardship that our brothers may have faced in various parts of the world, the Kingdom work is flourishing and outstanding increases are being experienced. How exciting it is to read of the advancement being made in spreading the good news!

• ² In the United States branch last service year, we too saw increases in the average total publishers and auxiliary pioneers, in the hours spent preaching, and in the numbers of bo<5Ir lets, brochures, and magazines placed. There was an increase in the number baptized and an all-time peak in the Memorial attendance.

  
  
  

  Are you praying to start a new Bible study?

  
  

What about the return visit and Bible study activity? We had a drop in the total number of rg; turn visits made and a 14-percent dectease in Bible studies. And yet,/)te these features of the ministry are what the disciple-making work is all about. What can each one of us do to reverse this downward trend in return visits and Bible studies?

• ³ Strengthen the Desire to Conduct a Study: We ourselves need to focus on being spiritually strong and active. Christ’s true followers are “zealous for fine works.” (Titus 2:14) When we review our ministry, can we say that we are intensely eager to follow through on all literature placements made in the field? Are we enthusiastic about offering home Bible slices to all who manifest interest? (Rom. 12:1 we need to develop a greater desfrelo mak$ re^ Jjjrn visits and start, home Rihip stndiP.s^V^ f/* Personal Bible reading, regular meeting ar tendance, and study of the publications will keep us spiritually fresh and empowered with GocTgjspirit. (Eph. 3; 16-19) This will strengthen our faith and confidence in Jehovah and our love for our fellowman. We wi&raffiotivated to teach the truth to someone else,(thereby making our ministry interesting, successful, and stimulating. Yes, we should want more Bible studies!

• ⁵ Study With Family First: Christian parents who have children living at home should be concerned with their program of regular family Bible study. (Deut. 31:12; Ps. 148:12, 13;

Prov. 22:6) It would be very beneficial for parents to study the Require brochure and then the Knowledge book with their children to prepare them for qualification as unbaptized publishers and for dedication and baptism. Of course, additional material may be considered, depending upon the need and the age of the child. A parent who studies with an unbaptized child may count the study, time, and return visits, as outlined in the April 1987 Our Kingdom Ministry Question Box.

• ⁶ Improve Personal Organization: Considering the number of magazines, brochures, and books placed, there is no doubt that a

great amount of seed is being" scaTtered~. These~seedS^_bTfruth that have been sown .■ hold tremendous po-^

tential for producing new disciples. But would' a farmer or a gardener be truly satisfied if he^ continually planted and, after all his efforts, ® never took the time to reap? Hardly Likewise, ' a follow-up ministry is necessary. Ty-

• ⁷ Do you regularly schedule time to make re-_. turn visits? Call back promptly on all interest found. Make return visits with the objective of starting a Bible study. Do you keen a neat up-to-date?and well-organized record ^f your return visits? Along with the name and address £f the householder, be sure to record the date of the initial call, any placements, a brief description of what was discussed, and a point that can be developed on the next call. Leave sppce on your record for additional information to be added after each return visit.

• ⁸ Analyze How to Make- a Return J&isit: -What are some points i^taxeim'rmhd'when making a return visit on an interested person?

  '98/ot-EUs

  
  

  OUR KINGDOM MINISTRY, APRIL 1998

  
  

  ^UpBe^arm. friendly, enthusiastic, and infor- ¹¹A sister, baptized for nearly 25 years, remal. Discuss subjects or questions that in- cently gave her mother a Knowledge book. Her terest him. Keep the discussion simple mother, a church member, started to read the and Scriptural. ($j)On each visit, end^vortoy/book. After she had completed two chapters, teach the householder somethiii^fiatirej^l she called her daughter and, to the daughter’s

  
  

recognize as being of personal value to him. ((^Build up anticipation for the subject to be discussed on the next visit.Do not stay too long. (7yDo not ask questions that embarrass the householder or put him on the spot. (8) Use discernment so as not to condemn wrong views or bad habits of the householder before spiritual appreciation has been cultivated.—See the March 1997 Our Kingdom Ministry insert for additional help on how to be successful in making return visits and starting Bible studies.

• ⁹ Explore Every Possibility: In one congregation, it was possible to obtain the names and apartment numbers of all the tenants in a high-security housing facility. A personal letter was written to each resident, and two tracts were enclosed. At the end of the letter, a home Bible study was offered and a local phone number was included so that the recipient could respond. Within a few days, a young man called requesting a study. A return visit was made the next day, and a study was established in the Knowledge book. That very night he attended the Congregation Book Study, and he continued to attend all the meetings. Almost immediately, he started reading the Bible daily and made steady progress toward baptism.

• ¹⁰ Publishers in one car group arranged to make some return visits together. When a sj§z ter made one of her calls, the person she was looking for was not at home, but another young woman answeredffihe door, saying: have been waiting for you.” h?he householder had received the Knowledge book earlier from an acquaintance. By the time the sisters called at her door, she had read the book through twice and was very impressed with the information it contained. She said she was not surprised to see the Witnesses call on her that day because she had been praying for them to come and study the Bible with her. A study was started, she began attending congregation meetings, and she made rapid advancement. amazement, said: “I want to become one of Jehovah's Witnesses!” The mother began to study and is now baptized.

• ¹² Try These Suggestions: Have you ever used the direct approach for starting studies? You may simply state^f you would like to have a free home Bible study, I can show you in just a few minutes how it is done. If you enjoy it, you can continue. ’^Many people do not hesitate to accept such an offer, and they readily observe the demonstration of a Bible study.

• ¹³ Early in the study, show the student how to prepare in advance by reading the cited scriptures and underlining key words in answer to the printed questions. Concentrate on only the main points. Although we may need to be flexible for the first few sessions, it is important that a Bible study be held on a regular basis. Have in mind how you will introduce prayer as an essential part of the study and how you will Scripturally prepare the student for opposition. By all means, make the study lively!

• ¹⁴ Of course, not all Bible students progress at the same rate. Some are not as spiritually inclined as others nor as quick to absorb the things being taught. Others lead very busy lives and may not be able to devote the time needed to cover a full chapter each week. Thus, in some cases it may be necessary to take more than one study session to cover certain chapters and some additional months to complete the book. In some instances we may study the Require brochure first and then progress through the Knowledge book. This, supplemented by their attendance at congregation meetings, will help each student to get a solid foundation in the truth.

^Above all, pray for a Bjbip studyy(l John 3: 22)jOne of the most rewarding experiences for a Christian is to be used by Jehovah to help someone become a disciple of Jesus Christ. (Acts 20:35; 1 Cor. 3:6-9; 1 Thess. 2:8) Now is the time to show great zeal in the Bible study work, fully confident of Jehovah’s rich blessing on our efforts to start more studies!

• 16. In his letter to Christians in Rome, what did Paul firmly establish about Jews and

non-Jews? [si p. 206 par. 2]

• 17. According to Romans 12:2, to what ex-^tent are the personalities of Christians ■Jf 'changed by the power of God’s Word? f . [Weekly Bible reading: see w90 4/1 p. 16 par. 3.]

• 18. What is the “sacred secreT⁵ m&rltioned

by Paul at Romans 11:25? [Weekly Bible reading; see w83 8/15 p. 16 par. 16.]

J^Why is the Christian congregation jus-'"“"tified in disfellowshipping unrepentant ^‘'wrongdoers? (1 Cor. 5:11,13) [Weekly Bi-3 ble readiwsje^KS/Bpj^rs. M'

• 20. Ho’

head of an adversary help in conquer-

Provide the word(s) or phrase needed to complete each of the following statements:

• 21. Philip explained to the Ethiopian eunuch how the prophecy of^Z-a-tgx^* had been fulfilled, and on being enlightened, this one humbly requested          .

(Acts 8:28-35) [si p. 204 par. 33],

• 22. Whent.hernatterof Ct^w^^^t^sbeing debated,           backed up his deci

sion by ‘saying: “With this the words of the Prophets agree, just as it is written.” (Acts 15:15-18) [Weekly Bible reading; see si p. 204 par. 33.]

• 23. Isaiah’s promise that “the root of Jesse” would stand up as “a signal for the peoples” and that the nations would “turn inquiringly” to him is fulfilled in (Isa.11:10) [it-2 p. 51 par. 13]

• 24. According to Paul’s illustration of'the symbolic olive tree in Romans chapter 11, as the 12 tribes of Israel stemmed from Abraham throu^Jsaacz/so the 12 symbolic tribes of                from

through'          • [Weekly

Bible reading; see w838/15 p. 16 par. 15.]

• 25. It was in July 1917, after Russell’s

  mentary on well as

  
  

l^and as

iw p. 647 par. 2]

Select the correct answer in each of the following statements:

With his discourse in Acts chapter 17, Paul tactfully establishes the (sovereignty; righteousness; love) of the living God. [Weekly Bible reading; see si p. 204 par37.]

(Paul; Peter; Luke) warmly commended people of (Befoea; Macedonia; Jerusalem), calling Them “more noble-minded.” (Acts 17:11) [Weekly Bible reading; see w95 5/1 p. 14 par. 3.]

The lie, or falsehood, mentioned at Romans 1:25 has reference to (idolatry; unclean sexual practices; the practice of lying). [Weekly Bible reading; see it-2 p. 245 par. 2.]

/were confronted with a major test of their faith and loyalty to God’s Word. At issue was (the identity of the “faithful and discreet slave”; Jesus’ invisible presence; the sacrificial value of Jesus’ flesh and blood), [jv p. 619 par. 3]

• 30. Paul wrote his first letter to the Corinthians while in (Rome; Ephesus.; Corinth) about the year (52; 55; 56) C.E. [si p. 210 par. 3]

Match the following scriptures to the statements listed below:

Ps. 73:28; Prov. 24:3; Isa. 65:13; Acts 10:34, 35; 2 Cor. 12:7-9

• 31. As Jehovah’s servants, we should view people of all ethnic groups as he does. [Weekly Bible reading; see w88 5/15 p. 16 par. 6.]           it 3^

• 32. The Bible provides principles that are like tools that enable one to build a happy family, [kl p. 140 par. 3]

• 33. Those who draw near to Jehovah enjoy true happiness and peace of mind, [kl p. 150 par. 3] /< 7 i '

• 34. Throughout history, Jehovah has dispensed spiritual food to his people as a group, [kl p. 162 par. 6] oZtx '■ < 3

• 35. Jehovah may allow a trying situation to continue for a while, but he does answer prayers and knows the best time to do so. [kl p. 156 par. 15]                  ~^cj

ANNOUNCEMEN

■ Literature offer for April and May: Individual copies of The Watchtower and Awake! June: Any of the following 192-page books that the congregation may have in stock: Happiness—How to Find It, “Let Your Kingdom Come," Listening to the Great Teacher, Survival Into a New Earth, True Peace and Security —How Can You Find It?, United in Worship of the Only True God, Worldwide Security Under the “Prince of Peace,” and Ybur Youth—Getting the Best Out Of It. A limited supply of the “Kingdom Come,” True Peace, United in Worship, Worldwide Security, and Youth books may be requested from Brooklyn. July and August: Any of the following 32-page brochures may be used: Does God Really Care About Us?, Enjoy Life on Earth Forever!, Should You Believe in the Trinity?, The Government That Will Bring Paradise, What Is the Purpose of Life—How CanYouFindIt?, and When SomeoneYou Love Dies. The brochures A Book for AU People, Our Problems—Who Will Help Us Solve Them?, Spirits of the Dead—Can They Help You or Harm You? Do They Really Exist?, and Will There Ever Be a World Without War? may be offered where appropriate.

■ When working unassigned territory, publishers may offer the Knowledge book or the Require brochure. Any other publication may be offered if the householder already has these two publications. All should carry a variety of tracts for not-at-homes or individuals who do not accept literature. Any Kingdom News No. 35 that publishers or congregations still have on hand should be left with householders. Efforts should be made to follow up interest, especially where unassigned territories may be worked by special pioneers or are accessible to nearby congregations.

■ With five full weekends, the month of May is a convenient time for many to auxiliary pioneer.

■ Beginning in April, convention badge cards for 1998 in Chinese, English, French, Greek, Italian, Japanese, Korean, Polish, Portuguese. Spanish, and Vietnamese will automatically be included with literature shipments. It will not be necessary to request these. If additional badge cards are needed by the congregations, these should be requested on a Literature Request Form (S-14). It is necessary to request plastic badge card holders for any in the congregation who desire them.

• ■ A1997 edition of Watchtower Library on CD-ROM has been prepared in nine languages. For the first time, this valuable research tool will also be available in Danish, Dutch, French, Japanese (requires Japanese version of Windows), and Portuguese; these will contain publications released from 1980 to 1997. The starting date of publications is 1970 for editions in English (Watchtower from 1950), German, Italian, and Spanish. Congregations may begin submitting requests for Watchtower Library—1997 in these languages. They are being manufactured in a number of lands, so requests for foreign-language editions will be filled as supplies become available. Please keep in mind that these are special-request items.

• ■ It is important that groups of 20 or more persons planning to visit the Society’s facilities first correspond by mail with the Central Tour Desk at 100 Watchtower Drive, Patterson, NY 12563-9204. The Central Tour Desk will care for groups that will be visiting the Society’s facilities at Brooklyn, Wallkill, and Patterson, New York, or the Assembly Hall in Jersey City, New Jersey. Please provide information on the number coming and the dates and times for visiting each location. The Society will provide a description of the tours that are available as well as a map giving directions to each location. Before your visit, please review the December 1,1997, letter addressed to all congregations in the United States. LODGING INFORMATION HAS BEEN SENT TO THE CONGREGATION ELDERS AND MAY BE OBTAINED FROM THE CONGREGATION SECRETARY.

• ■ New Compact Discs Available: Kingdom Melodies, Volume 8

Question Box

• ■ What can we do to help improve the effectiveness of our meetings?

Some may be inclined to feel that the elders and ministerial servants are solely responsible for the success of congregation meetings because they conduct them and handle most of the parts. Really, all of us can contribute personally toward interesting and beneficial meetings. We can help make the meetings more effective in the following ten ways:

Prepare in advance. When we prepare well, the meetings capture our interest. When all of us do this, the meetings are livelier and more upbuilding. Attend regularly. A high attendance is more encouraging to everyone present, strengthening appreciation for the importance of attending. Arrive on time. If seated before the program starts, we can join in the opening song and prayer and thus receive full benefit from the meeting. Come well equipped. By bringing our Bible and the publicatidn(s) used during the meeting, we can follow along and better grasp what is being discussed. Avoid distractions. We may listen better when we sit up front. Whispering and trips to the rest room can cause us and others to lose concentration. Be a participant. When more of us raise our hands and comment, more are encouraged and built up by the expressions of faith. Make brief comments. This gives as many as possible an opportunity to share. We should confine our brief comments to the material being studied. Fulfill assignments. As students in the Theocratic Ministry School or as participants in the Service Meeting, prepare well, rehearse in advance, and try not to cancel. Commend participants. Tell others how much their efforts are appreciated. This builds them up and motivates them to do even better in the future. Encourage one another. Kind greetings and upbuilding conversations before and after meetings add to the pleasure and benefits that we derive from attending the meetings.

Magazines Announce the Kingdom

• ¹ As Jehovah’s Witnesses, we are well-known for our zealous preaching about God’s Kingdom. The Watchtower and Awake! magazines we distribute play a powerful role in helping millions of people to learn about God’s purposes. The message they contain is indeed good news, for it announces God’s heavenly Kingdom as the only hope for mankind.

• ² The magazines come to grips with the real needs of people—emotional, social, and spiritual. With morals and family values collapsing all around, The Watchtower and Awake! help people improve the quality of their lives by showing them how to apply Bible principles. It will be our pleasure to feature the magazines during April and May.

• ³ They Have Real Appeal: The Watchtower and Awake! are available in the languages of virtually all the world’s population. Because of this, our magazines are well-known. Here are some reasons why people are attracted to them:

■ As journals of integrity and truth, they clearly show the difference between good and bad.

■ They give hope of a righteous paradise to come, based on God’s promise to bring the earth under his Kingdom rule. ■ A wide variety of timely subjects are presented, appealing to people of all backgrounds and cultures.

■ The articles are concise, educational, factual, and free from prejudice and compromise.

■ The eye-catching illustrations create immediate interest, and the clear writing style makes the magazines easy to read.

• ⁴ Distribute Them Widely: Effective magazine distribution depends largely upon our diligence in preparing our presentations, scheduling our time, and organizing our preaching activity. Practical suggestions were offered in the September 1995 and October 1996 issues of Our Kingdom Ministry, which would be good to review and apply.

4/98 km-t Us

• ⁵ Acquaint Yourself With the Magazines: As you read each issue, think of someone who would appreciate having a copy. Look for specific points or scriptures that you can quote in your presentation. Think of a question you can ask to initiate a conversation and stimulate interest in the subject.

• ⁶ Adapt the Presentation to the Person: Prepare a simple, flexible presentation that can be adjusted for a man, a woman, an older person, or a youth, whether an acquaintance or a stranger.

• ⁷ Be Watchtowvorand Awake! Conscious: Since the magazines easily fit into a bag, a purse, or a pocket, we can carry copies with us when traveling or shopping. Offer them when talking to relatives, neighbors, coworkers, schoolmates, or teachers. Set aside a day each week for magazine witnessing.

• ⁸ Show Appreciation for the Magazines: They never lose their value. The passage of time does not lessen the importance of the message that they contain. Of course, if we make a special effort to place all the magazines we obtain, older issues need not accumulate on our shelves.

* Street Witnessing Is Effective: This is one of the best

8 ways to offer the magazines to a large number of people. Some publishers work busy thoroughfares at regular intervals on shopping days.

• ¹⁰ Business Territory Is Productive: When witnessing from store to store, we have few not-at-homes. Most business people are courteous, and many gladly accept the magazines. Feature articles that are appropriate for the particular business being contacted.

• ¹¹ Magazine Routes Have Potential: Since the magazines are published semimonthly, it is only natural to call back on people who read them and to present the next issues. We should make regular return visits, not only to place magazines but also to develop the person’s interest in the Bible. Magazine routes are an excellent source of potential Bible studies.

• ¹² Make the Most of April and May: The Watchtower and Awake! have won the confidence of millions of appreciative readers. They are so effective in announcing the Kingdom that we should make it a point to carry them with us and offer them at every opportunity. May the months of April and May prove to be outstanding ones for magazine distribution!